Coachella – Music Festival or Fashion WEEKend?

The year’s most highly anticipated festival for music lovers has comes to a close. The extravagant stages have been torn down and the iconic Ferris wheel no longer brings life nor movement to Indio, California.

It’s official.

Stars and festival-goers alike have tucked away their skimpy, name-brand attire and deserted the desert once again.

However, the remnants of yet another successful festival remain in the minds of those who attended, and even more so in those of us who did not.

But like more recent years, the question continues to be whether or not we are left with the spectacle of the performances or that of the attendees self-styled, over-the-top looks.

Have we become a generation that seizes on the opportunity of the recent fusion between music and fashion to promote designer labels? Or, do we remain a culture that values what the experience actually has to offer?

With the recent influx of influencers, movies stars, models, etc. taking advantage of every Instagram-worthy shot, parading around the desert in their festival-wear as well as the rise of designer-sponsored pop-up parties, it appears as though the latter is a thing of the past.

First there was Revolve, who created their very own mini Coachella with perhaps the largest fashion-sponsored festival to ever exist. The online clothing retailer not only returned with a top talent lineup of performers this year, but set the bar even higher by completely taking over a Palm Spring hotel to host the ultimate star-studded weekend.

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Other brands like BCBGeneration, FENTY X PUMA, Furla, Levi’s, Lucky Brand and Rachel Zoe followed suit as well, with pop-up parties of their own.

And, even heavy-hitters like Dior and Moschino used the festival in their favor to promote their latest creations. Dior held a desert dinner to celebrate the launch of their new male fragrance, Dior Sauvage Eau de Parfum, while Jeremy Scott threw a desert bash to announce Moschino’s latest collaboration with H&M. Of course, Scott had Gigi Hadid as his sidekick, sporting the collection for all party-goers to see.

However, despite Coachella’s increasing demise to the fashion industry, we cannot neglect Beyoncé’s historic, show-stopping performances.

As the first African-American woman to headline the music festival, there’s no doubt Queen Bey brought the focus back to music with the HBUC marching band stomping right behind her. The star performed some of her top hits alongside the band, with special appearances from Jay-Z, Solange and the remaining two members of Destiny’s child, creating a two hour-long spectacle that we wished had never ended.

But, let’s take a closer look shall we?

Sure Beyoncé performed arguably the greatest show of the last few decades. But even behind each step to “Run the World,” behind her powerful vocals for “Love on Top,” and behind her heavenly harmonies during “Say My Name,” French fashion house, Balmain, lead each performance to the top.

Queen Bey stunned in head-to-toe, custom Balmain through each and every set. Lest we not forget about the extravagant drum major look, the collegiate-like ensemble and Destiny Child’s nod to the 1990’s matching getups.

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Dripping in the designer’s signature jeweled-ensembles, fashion proved to once again create a statement.

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ciarralorren

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