NOON BY NOOR SS18

Let’s explore one of my favorite collections I was honored to see this New York Fashion Week; NOON BY NOOR.

“For Noon By Noor’s Spring/Summer 2018, designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohammed Al Khalifa drew inspiration from their home country, Bahrain, which is expressed in the color palette of red and white, sketchbook print, embellishments and several silhouettes and shapes within the collection.

In line with the brand’s DNA, Spring/Summer 2018 achieves a blend of masculine and feminine elements by exploring masculine shapes in whide leg trousers, tailored blazers, oversized shirts and knitwear while ruffles, pleats, billowing sleeve shapes and sheer fabrics attest to the collection’s femininity.

The core color palette of red, soft white and rosebud pink is supported by black, as ladybug and large sketchbook floral print contribute to the all over textural pattern. Using signature techniques, the floral sketch is embellished on blazers, skirts and dresses. Pleated detailing offers clean minimal lines, and sheer cottons and silk fabrics present a modern take on Bahrain’s traditional silhouettes. Oversized tailored trousers are paired back with knitwear, offering classic mannish tailoring.

This season’s collection also introduces cotton embroidered and printed t-shirts, quoting the words “Love” or “Wisdom” in Arabic script with its English translation featured on the back, which are styled with trousers and skirts.

New for Spring/Summer 2018, Noon By Noor has collaborated with luxury L.A.-based handbag designer Tyler Ellis to create a signature 10-piece capsule collection comprised of two styles a sleek Kelly Box and Lee Pouchet envelope clutch. Presenting its first handbag collection, Noon By Noor features a variety of luxe textures, fabrics and gold hardware.”