W Magazine

Is it just me or is Coach making a comeback???

After having huge success with their signature “C” logo in the early 2000s, the demand for the brand slowly began to decline as branded and unbranded accessories of Luis Vuitton, Tory Burch and Versace became more publicly desired. However, as of recent, Coach has launched a campaign reviving their brand’s name by enlisting models and stars like Selena Gomez and Chloe Grace Moretz as celebrity endorsers. Their latest? The lovely Jasmine Sanders, whose giving coach a new name in collaboration with W Magazine! I’m totally loving the edgy vibes that are making appearances on the Coach runways for the last few season…transforming an ordinarily preppy brand into one that has cool girl style written all over it. So shoutout to our two Monday muses’ – Coach and Jasmine Sanders – for heading one of the most unexpected comebacks in the fashion industry!